THE POSITIVE INFLUENCE OF THE WORLD FINANCIAL CRISIS ON THE SANATORIUM-AND-SPA INDUSTRY DEVELOPMENT IN RUSSIA

Alekhina E.U.

Russian International Academy of Tourism, Russia

According to analysts’ forecasts, the stress background of the world financial crisis will stimulate the demand for the rest and rehabilitation of the population. And what can better than the sanatorium-and-spa treatment take out from the stress and recreate physical and moral powers?

Nowadays, living in strict conditions, people must take rest, and a wide propaganda of the slogan «Sanatorium-and-spa rehabilitation as a fighting mean against crisis» will help to assure country’s citizens to choose the domestic resort for rest and rehabilitation.

According to the statistics, the market of the out-country tourism in Russia dropped by 20-30% in 2008. The decline of the out-country tourists’ flow under active marketing conditions for attracting clients to the Russian sanatoriums, will rise the demand for the high-quality sanatorium-and-spa programs and rehabilitation treatments in our domestic resorts.

Consequently, crisis effects can contribute to the popularity of the sanatorium-and-spa treatment among the Russian, and also contribute to the economic growth of the Russian resorts.